Bad-Ass (2012)


Directed by Craig Moss, this film is about a Vietnam Veteran who becomes a local hero in Los Angeles when he becomes a viral hit on YouTube from beating up a punk on the bus. The story then follows his best friend’s murder and Frank Vega, played by Danny Trejo, goes out to solve the murder mystery and avenge is friend.

The interesting aspect of the film is how Frank Vega became a nation-wide icon by becoming a viral YouTube hit. While discussing this in class, this scenario reminded me of Psy and his viral video “Gangam Style.” The way Psy became an American Icon in the matter of months is a prime example of how Frank Vega became a nation-wide hero. He appeared on morning talk shows, there were shirts made of him, and giving him his new nick-name.. Bad-Ass.