In recent years the effect that social media has had on the movie industry has been enormous. Take a second to think about the actions that occur with most people, after they have seen a new movie. Facebook, Twitter, Tumblr and other social networking sites are bombarded with users personal opinions about movie. The cool thing about social media is that it allows the film industry to cut the cost of advertising. Thanks to social media, the money that is saved on advertising can be spent in different areas that will overall help the film to succeed. As time progresses there will be fewer billboard ads promoting new releases; instead the focus will be centered around building a social media community for the fans. The social media community should be both interactive and entertaining.
The movie Ted by Seth Mac Farlane ( family guy creator) has utilized social media to the fullest extent in order to promote the movie. The movie stars the gorgeous and equally talented , Mark Walhberg. Currently, a twitter account for the lead character( which was a sharp- tongued bear) @whattedsaid , the account currently has over 673,000 followers The tweets from the @whattedsaid account do a great job at promoting the movie now, even though it was a summer 2012 release. The account gains followers everyday, some who have not seen the movie; the account helps to promote the dvd.
Both the Hunger Games and Paranormal Activity have unique social media campaigns that helped contribute to their success. I believe that a trend has started in the film industry with regards to social media. There is an understanding that you have the potential to reach millions of people and save a lot of money in the process. I think that it is safe to say that the days of traditional advertising and marketing are gone and it is time to welcome the era of social media marketing and advertising into the film industry.