Kickstarter is one of the internet’s leading funding platforms for user projects. According to their website, “since [its] launch on April 28, 2009, over $500 million has been pledged by more than 3 million people, funding more than 35,000 creative projects.” These projects have ranged from innovative designs, to independent films, to finding Richard III.
Now, it seems Kickstarter can cross one more achievement off of its proverbial bucket list, because, in just three days, Kickstarter (and director Rob Thomas – no, not the musician) has completely revolutionized the way big screen movies are made.
Some might remember the television show Veronica Mars, which premiered on September 22, 2004 and ended on May 22, 2007. Too soon, according to fans of the cult-hit television show, and its director, Rob Thomas, who, after the series was cancelled, wrote a full feature-length film script to complete the series. When he couldn’t get funding from the show’s original producer, Warner Bros., he turned to the fans. Thomas, with the help of actress Kirsten Bell (played the lead role in the show), launched the Veronica Mars Movie Project on Kickstarter March 13th with a goal of 2 million U.S. dollars for the film’s production.
The 2 million mark was cleared within 10 hours of the project’s launch. In the two days since, the project has raised an additional 1.4 million, with 28 days to go. According to Thomas, production is set to begin this summer (2013), and the movie is projected to be released in early 2014. Some are claiming that “Veronica Mars broke Kickstarter,” but for most fans of the show, myself included, we’re just happy to see some of our favorite characters again.